Author: Andre Venter

SA’s real estate market: a target for disruption

“The success of Uber and AirBnB has shown that technology is capable of disrupting a market; and the real estate market is certainly a target for disruption” With some online estate agencies such as Purplebricks rapidly expanding, realtor leaders advise excellent service as best defence against disruption in the traditional property industry. UK-based online estate agency, Purplebricks, thanks to generous investors, has been able to expand its business, within three years since it was founded, to other first world markets such as Australia and lately also the US. Their business model is based on cutting out high commission fees...

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Realtor leaders honour iconic Pam Golding

“A giant has left our industry, but she will continue to be respected, admired and remembered.” A force in the industry. An inspiration. Legendary Pam Golding will long be remembered with great respect and fondness by the property industry. Considered the doyenne of the property industry in South Africa, Pam Golding left a legacy to be proud off. When she passed away on Tuesday 3 April at age 90, Pam Golding Property, the company she founded had grown to one of the largest real estate companies in the country. In 1976, a time when few women ventured into property...

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Agent robbed at gunpoint in show house

Last September a woman died from multiple stab wounds after she and her husband were brutally attacked in their home in Chatsworth, KZN which they were trying to sell. Hosting a show house is a public affair and these days one can’t be too careful to ensure the necessary safety measures are in place. The issue was brought to the fore recently in the United States when a 55-year-old estate agent from San Francisco was surprised by three men, one armed with a gun, while hosting a show house last month. They took her cash before taking off when...

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Versatile video: worth the expense

“Online video marketing is considered a must do for estate agencies in the USA, but according to recent research few agents there make use of this versatile tool. What is happening in South Africa? Estate agencies shared with Property Professional why they use online video and how it improved their business.” Recent research by the National Association of Realtors in the USA found that 73% of sellers would choose a real estate agent who could market their property with video but fewer than 5% of agents do this. In the absence of statistics for South Africa Property Professional asked...

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Virtual reality showrooms: the new norm for real estate

“Changing the way in which our clients are looking at property, this new way of viewing a home brings the experience to life – from the comfort of wherever you are” Over the years virtual reality (VR) technology found use in the fields of medicine, robotics and of course game rooms, now it can also help to sell property as Jawitz Properties Western Seaboard have discovered. Part of the SPS property listing group, the property agency services the western seaboard area of Blouberg, an upmarket area near Cape Town and growing in popularity with buyers also from upcountry looking...

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