Author: Editor

Wise move? Pam Golding stirs up industry

“They took their competitors by surprise. They are clearly following international trends and decided to make a move that may or may not pay off.” Social media platforms were abuzz this week following the announcement from one of the country’s largest traditional property groups, Pam Golding Property, that they now own (and thereby gave a thumbs-up to) Cape Town-based online set fee agency Eazi.com. Some agents said Pam Golding with this move had sold out their own agents, who’ve allegedly been taught to work on a commission rate of at least 7.5%. Others had concerns this move would increase...

Read More

Cape Town’s water bylaws could impact community living levies

Press “There were quite a few new water regulations that raised the eyebrows and blood-pressures of homeowners in Cape Town” Cape Town’s highly publicised water shortage has caused more than just the dams to dry up. Local experts say demand for property in the region has also suffered in the wake of the Western Cape’s driest years in living memory. Thankfully, with winter rains finally beginning to turn the tide on water availability in the province, property market activity is expected to recover relatively quickly. However, Schalk van der Merwe, franchisee for the Rawson Properties Helderberg Group, says some...

Read More

Managing the complexities of short-lets, especially holiday apartments

Cape Town is the busiest tourist city on the African continent and regularly features as a top destination, the latest being CNN Travel naming it one of the world’s most beautiful cities. The rise in popularity of Airbnb has seen somewhat of an explosion of short-term rentals with property owners looking to capitalise on what is often seen as lucrative rental income. While the income can be attractive, there are many complexities and pitfalls, says Natalie Muller, sales and rentals manager for Seeff Atlantic Seaboard and City Bowl. According to an Airbnb Report released in October last year, 43,000...

Read More

Pam Golding now owns Eazi.com

Dr Andrew Golding, chief executive of the Pam Golding Property Group Press “Eazi.com has a well-thought-out online, scalable platform and a sound business model that we are confident will add significant value to consumers in the South African and African real estate market.” In a bold move, the Pam Golding Property group has confirmed that they have acquired the online, digital estate agency Eazi.com Eazi.com is a Cape Town-based, technology-enabled, fixed-fee service with call centre support which enables consumers to buy and sell residential property for a fixed fee of R29 500 plus VAT which is only payable on sale...

Read More

POPI makes dramatic impact on direct marketing

POPI did not result from homegrown considerations. It was enacted to bring South Africa in line with the existing international legislation. Getting a list of names and calling or emailing them to canvass for potential clients has been standard practice with estate agents for ages. This type of direct marketing will become taboo once the Protection of Personal Information (POPI) act becomes law unless these people gave prior consent thereto explains Anastasia Haji-Pavlou, director with legal firm Smith Tabata Buchanan Boyes. The Protection of Personal Information Act (POPI) is a huge piece of legislation. This legislation impacts on the...

Read More

Follow Us