A conference centre, with a total capacity of 1 900 in 20 venues, and a 125-room hotel, is to be built around a new public square in Century City as part of a R1-billion mixed use development in the Bridgeways Precinct.

Conference centre and hotel brings convenience

Greg Deans, a director of the Rabie Property Group, said the development was in response to a soaring demand for conference centres and hotels in the burgeoning precinct. It has also been designed to complement Cape Town and Century City’s existing facilities. “Not only will it fill a gap in the market, but we believe it will help cement Cape Town’s established attractiveness as a conference destination.”

Venues for every event, any capacity

He elaborated that the Century City Conference Centre (CCCC) would offer flexible configurations. Three adjoining halls will have a total capacity of more than 1068 delegates cinema style with a fourth hall being able to accommodate a further 480 delegates cinema style. The multifunction venues will also be available for banqueting and exhibitions, while a large pre-assembly area will be available for exhibitions, product launches and the like. It will also offer 12 meeting and breakaway rooms and a business lounge on the first floor able to accommodate around 200 delegates. Deans said the average hotel occupancy at Century City, which currently has a total of 460 rooms in five hotels, was running at over 73%.

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Banqueting facilities make the Century City Conference Centre ideal for formal celebrations, parties and weddings.

Century City – a business hub

Century City’s popularity as a hospitality node, he said, has grown phenomenally in recent years in tandem with the growth of the precinct. It is currently home to more than 500 businesses and, with more than 260 000m² of offices, is currently the third largest commercial precinct in Cape Town. “And the existing conference facilities, which range from 20-seat venues to a 300-seat facility, are unable to keep up with demand and have had to turn away business, particularly for larger conferences.”

He said that the CCCC, in partnership with Century City Connect, Century City’s open-access fibre optic network, will offer delegates and guests world-class fibre optic and wireless connectivity.

Mixed-use for mixed lifestyles

Deans added that over and above the conference centre and hotel, the mixed use development will include offices, showrooms, residential apartments and service retail and a five-level parking garage with direct access to the conference centre. The entire development will be set over a super parking basement, which, together with the structured parking, will provide a total of 1 300 bays.

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These three of the four halls can be combined to offer cinema-style seating for up to 1068 delegates.

Anchoring the development will be a bustling, multifunctional square onto which restaurants and the other hospitality elements will flow. “Every city should have at least one public square that offers a dynamic, vibrant and safe environment for the public to enjoy. CCCC is one of three buildings that will form the focal point of The Square, a beautifully proportioned space that will offer users the opportunity to socialise, relax, dine and be entertained.”

“It has been designed as the hub and pivotal node of this precinct that will influence and generate future planning of its surrounds. The strong architectural form and aesthetic of the conference centre has been taken through to the Century City Hotel to form an L-shaped footprint that is then offset by the more sculptural and whimsical sheer glass façades of the seven-storey free-standing office building that forms the balance of The Square. This environment is further enhanced by the introduction of the extended canal system of Century City and bold landscaping themes.”

Completion of the development

Murray & Roberts have been appointed contractors and have moved on site with the development scheduled for completion by the end of 2015. The first conferences are expected to be hosted in early 2016.

The architect for the project is Vivid Architects while Source has been appointed interior decorators for the conference centre and Origin for the hotel.

For further details, contact Greg Deans on 021 550 7000 or visit centurycityconferencecentre.co.za.