Ensuring that your property listings can be viewed effectively on mobile devices is essential. Private Property explores the topic more fully

WHY IS MOBILE SO IMPORTANT?

For at least the past two years, more and more people have been using their cellphones and tablets to search for listings on Private Property. The gap between mobile-only and desktop searches, in fact, has become progressively smaller over this period.

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Mobile usage overtook desktop use for the first time in December 2015, which can be explained by the greater number of people accessing the internet via their phones while on holiday. In March this year cellphones again dominated and that trend has continued. At the moment, the difference is still small – about 1% – but it is steadily increasing.

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WHY IS MOBILE SO ATTRACTIVE?

What has caused this increasing trend towards mobile? Says Simon Bray, CEO of Private Property: “Smartphones have become so much better and faster, and include awesome screens, so users have a great experience accessing the internet, unlike in the past. Sites such as Private Property are designed to be responsive and provide the user with a fantastic experience on mobile so there is no compromise.”

The proliferation of smartphones and the falling cost of mobile data has also made internet access available to a far larger proportion of the population. And, of course, there’s the convenience factor – even those with desktop internet access will use their cellphones at home in the evenings or when they’re out.

 

HOW TO ENSURE MOBILE-FRIENDLY LISTINGS

1. Add a location so there can be seamless navigation from the listing to the property via maps.

3. Take quality images that will be clear on a smaller screen.

4. Make sure your website is responsive or that you use a responsive website to advertise your property.

MOST POPULAR MOBILE DEVICES

The below are used most often to visit Private Property

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