“There are about 46,000 agents in the country. In my opinion, real estate has been marginalised by the bigger players in the industry. By teaching people and giving them the skills, we can drive new business and get more people involved.”
Choprop CEO Yusuf “Choppee” Essa’s rise from humble beginnings in Laudium, Pretoria, has made him determined to bring more property professionals from emerging markets into the industry. He says there are about 15-million unemployed people and that they “can learn the business, work for themselves and earn a good income”.
Choprop is 100% black-owned. An agency with branches countrywide, it covers the full spectrum of residential, commercial and industrial property. Essa grew up in a home where money was tight. After several business ventures, including a stint as a hotdog salesman, he found his niche in 2007 when he and wife Shazia launched Choprop from his garage. Choprop boasts a number of awards, including the 2014/15 Best Property Consultancy, International Property Awards — Africa. Essa won the 2016 World Sustainability Congress Real Estate Super Achievers Award. He recently published a book, The Choppee Journey
Words: Property Professional & Yusuf Essa | Image: Supplied