Partnering with The Creative Group means your brand gets the expertise of a property publishing company that’s been in the business for 18 years

The Creative Group produces engaging property and lifestyle content in three national publications: Neighbourhood in the Sunday Times, HomeFront in BusinessDay and Real Estate magazine, which includes Luxury Homes of the World. Each of these brands has both print and digital platforms. Collectively, we reach more than one million people a month.

We understand the changing media landscape in South Africa – that your clients are searching, researching and buying property in different ways, and through different media. With the expertise of a team of editors, digital and video content producers, and sales managers, we can help to position you and your agency brand for a contemporary print and increasingly digital future in line with changing consumer consumption habits. Here’s how:

1. Content

We can create content for you that works for every platform:

–       Video (agent profiles, home walk-throughs)
–       Sponsored editorial in our print and digital publications (your brand leverages the credibility of our publications)

2. Media platforms

Print (owned):

Real Estate magazine targets high-net-worth individuals and is a large-format stylish glossy, reporting on local and international property and lifestyle trends, including luxury homes, beautiful interiors, design and property investment.

HomeFront in BusinessDay is a biweekly supplement that delivers a balanced spread of content across the broader scope of South African property and lifestyle, from residential and commercial news to listed property performance and development updates. HomeFront provides intelligent content to BusinessDay readers, including market trends and investment opportunities.

Neighbourhood in Sunday Times is about understanding neighbourhoods and connecting each hood to the next. By telling the many stories of what makes a place special, we also highlight the great cities of our country – Cape Town, Johannesburg, Pretoria, Durban and Port Elizabeth – and all there is to experience when you live in them.

Digital (owned):


New-look sites coming soon

3. Digital platform access through a media partnership

–       Online audience reach beyond property portals
–       Access to the right reach
–       Our partnerships means cost efficiencies for you

4. Specialised packages

–       Developer advertising
–       Bespoke media packages

Look out for our media collaborations that offer streamlined marketing solutions with focused reach, making your spend work harder for you and your business. Chat to us now.