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MAGDA STOFFBERG

REALNET GLEN ERASMIA, KEMPTON PARK

What are your top three secrets to success?

I adhere to the highest professional and ethical standards (loyalty and honesty). I am dedicated to the community, and I strive to provide exceptional service to prove myself worthy of my clients’ trust and friendship, becoming a long-term friend and property advisor in the process.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

The property industry comes with many disappointments. Persevere and put every disappointment behind you as soon as possible and turn it into an advantage by learning from the experience. There is only one way to climb the ladder – step by step!

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

The Internet and technology are the new realities in the industry. Starting early in planning and building an effective Internet presence will make a huge difference in the long run. Success depends on the web.

Do you remember the first property you sold? Please tell us about it.

I signed my first offer within three weeks of joining the industry in 2003. It was a full offer with full commission. It really motivated me and served as a great platform to build my career.

What advice would you give to new kids on the block about making a success in their career in property?

Be passionate, specialise in a niche market and become the authority in that market. Work your market intensely and profoundly and you will find the diamonds!

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