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Natasha Wilken

Engel & Völkers Waterkloof

What are your top three secrets to success?

To be successful in the real estate industry you need to be disciplined and maintain good client relationships. Most importantly you need to have a passion for and an in-depth knowledge of the industry.

What is the one thing you wish someone had told you when you first started out in property and why?

Don’t lose focus and don’t lose hope. The early days of being an agent can be challenging and trying, but with perseverance comes success.

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

It is important to stay on track with trends and changes in technology as a marketing tool. To be a frontrunner in the industry you need to be up to date with any new developments in this field.

Do you remember the first property you sold? Tell us about it.

I had been trying to list a certain property for a while and it was on the market with a few other agents. When I had the opportunity to list the property, I sold it within two weeks. Being my first sale, this gave me a good confidence boost.

What advice would you give to new kids on the block about making a success of their career in property?

Make sure you are entering the real estate world because you are passionate about it and want to build a successful career in the field. You need to become a brand in your area and this requires a lot of hard work, networking and determination.


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