Chas Everitt – a good year for the South African real estate industry
The economic climate over the past five years has left us with a more professional and robust real estate industry.
Those agents and principals who weathered the financial crisis and have since obtained their NQF4 and NQF5 qualifications in estate agency are the “best of the best” and are increasingly realising that they deserve the best support, training and marketing platforms available.
This is why so many continue to join the bigger national real estate groups that not only have the means but also the infrastructure already in place and the willingness to help them – and also why Chas Everitt International is expanding once more.
Several new franchises have been opened in the past few months.
In the past few months, for example, we have signed up new full franchises for the Atlantic Seaboard and City Bowl area, Phalaborwa, Hoedspruit, Potchefstroom, St Francis, Jeffrey’s Bay, Witbank, Vryburg, Kuruman and Kathu.
Several of our existing franchisees have also opened additional offices, notably in Hermanus and King William’s Town, and we have also helped a string of top agents in areas as varied as Stellenbosch, Lydenburg and Bethlehem to launch their own businesses using our Notebook© licence model.
And the respected KZN-based development company Elan Property Group recently also converted its Simbithi Eco Estate marketing team to the Chas Everitt International Brand.
New directors for Atlantic Seaboard and City Bowl franchises.
The Atlantic Seaboard and City Bowl franchise will be under the direction of Charl and Adél Louw, the group’s long-time franchisees in Cape Town’s Northern Suburbs, and we appreciate this demonstration of their faith and ongoing commitment to our value proposition.
New franchisee Brendon Lahana to oversee St Francis, Jefferey’s Bay and Humansdorp areas.
Our new franchisee for the St Francis, Jeffrey’s Bay and Humansdorp areas is Brendon Lahana, formerly the owner of top local agency Bay Estates, who says his decision to convert to the Chas Everitt International brand was primarily based on the belief that it would be good for his agency’s client.
“Chas Everitt not only shares our vision and core values but is also dedicated to ongoing agent training and support, and very advanced in the use of business technology and online marketing methods. These will enable us to build on our existing strengths and provide clients with even more outstanding service, including the ability to give sellers’ properties in the St Francis area the widest possible exposure to potential buyers nationally and internationally.”
Introducing four new franchisees in Potchefstroom:
In Potchefstroom, the new franchisees are Bertus Huisamen, Surika Labuschagne, Susarie De Klerk and Joe Volschenk, formerly of local agency Dimapoint Realty, and Huisamen, who has who has been a resident of the town for almost 50 years and deeply involved in its property and legal sectors, says they all felt that Chas Everitt Interna-tional was the right ‘vehicle’ to maximise the potential of the current hot market.
“I have been impressed with the professionalism that we encountered from the start, and with the outstanding training we have received so far. However, what stands out for me personally is the ethical approach and values that are fundamental to the group. I have always believed that following the ethical path will guarantee success, and this has already been proved by the continued growth of Chas Everitt International.”
Vryburg seeing an increase in property transactions.
Also in North West, the town of Vryburg has grown into one of the country’s most important agricultural hubs, resulting in substantially increased activity in the local property market and prompting well-known local attorney and estate agency owner Hardus van der Westhuizen to “go big” and convert his agency to the Chas Everitt International brand.
To further strengthen his current footprint in Vryburg, Hardus has also taken the opportunity to expand and grow into the nearby Kuruman and Kathu markets. “These markets are the future of our region and we know that with the extensive footprint and robust systems that Chas Everitt has to offer we can become the market leader in these areas within the next couple of years,” he says.
Meanwhile the groundbreaking Chas Everitt Notebook© licence concept continues to be well received all over the country.
This concept is specifically designed to give top performing agents and independent agencies in defined areas and smaller centres the opportunity to derive the same benefits as a franchisee from trading under a strong national brand, but at a much reduced entry and operational cost.
Further savings are also possible because Notebook© licensees don’t necessarily have to operate from formal business premises or hire administrative staff. In addition to the brand, the licence does however give them full access to the Chas Everitt International group business systems, websites, marketing material and platforms, training resources and proprietary technology solutions for transaction management.
And the proof of its appeal is that there are currently more than 30 Notebook© licensees successfully operat- ing in locations as diverse as Boschenmeer Estate, Mossel Bay, Parys and Vereeniging, with the latest top agents to embrace the concept being Renette Crous in Stellen- bosch, Madelein Viljoen in Lydenburg and Hans Fick in Bethlehem.