Seeff Richards Bay
Why did you decide to pursue a career in property?
Property is the most rewarding career, knowledge wise and business wise. From a young age I had already decided that no other career would personally bring joy to me.
What do you find to be the most enjoyable and the most challenging aspects of the job?
The most enjoyable aspect of doing real estate is connecting with different people every day, bringing them joy, comfort and peace. Without fail the excitement of day-to-day work and the challenges each day brings drives you to do better than the previous day. The most challenging aspect would be finding the stock, the negotiations and pleasing each and every single client, finding time in a busy day and the amount of competition.
What characteristics, in your opinion, make for a great estate agent/broker and why?
I would say strength. As a broker you need to be stronger, smarter and faster than your competition. Strength to be able to handle the pressure of day-to-day clients and obstacles. Knowledge to get through any situation. Negotiation skills: in this industry you negotiate with each person, the tenant, the landlord and your manager – the negotiations are ongoing. You need to have an outgoing personality that sets you apart from your competition, making sure you are always remembered, and first on each landlord’s list and first recommended by each tenant.
What are some of your career goals?
To achieve the biggest rental portfolio in the Richards Bay area as an agent, to be the most well-known agent and to have the most professional reputation in real estate. I would like to see my name in every paper, in every advert, in every conversation. My biggest career goal is to be the best in SA!
