Alten Vermaak

Why did you decide to pursue a career in property?

After running the family business for a couple of years, the inevitable happened; we sold. So there I was, left in the ‘wilderness’ somewhat and not knowing where to from there. My father, who had always had a love for the property industry, made the suggestion: Why not become a property professional? Not knowing what to expect, I decided to give it a go, and today I can confidently say that it was the best decision I have ever made.

What do you find to be the most enjoyable and the most challenging aspects of the job?

I definitely do enjoy the aspect of meeting and working with different people on a daily basis, but the most rewarding aspect of the job is most certainly facilitating an agreement between buyers and sellers. The most challenging aspect for me personally is trying to educate sellers to market their properties at a realistic price that can compete in the marketplace.

What characteristics, in your opinion, make for a great estate agent/broker and why?

In my opinion, the most important characteristics that an agent should possess are honesty and integrity. My reason for this is that every client, whether buying or selling, has the right to be informed of current market conditions in an open and honest manner, so that they themselves can make informed decisions relating to the buying or selling of the property.

What are some of your career goals?

My short-term goals are definitely to improve my market share in the Strand as well as to become a household name in the area. My long-term goal is to become a principal of either my own company or a franchise owner of a successful real estate company.

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