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Danni Coleman

Why did you decide to pursue a career in property?

I began as a PA to an agent and soon developed a keen interest in the industry. I enjoy working with people. Also, I require an occupation that is flexible in terms of time on account of me being a single mom to a special needs son.

What do you find to be the most enjoyable and the most challenging aspects of the job?

Enjoyable: Connecting with people. Training sessions involving different professionals linked to the industry, such as economists. Understanding the property market and how it changes and what influences it. Challenges: Dealing with difficult clients. Banks’ difficult lending criteria, leading to many unsuccessful bond applications. Attaining sole mandates in a seller’s market where there is very little stock.

What characteristics, in your opinion, make for a great estate agent/broker and why?

Someone with great people skills and a heart for helping people find and sell their homes, which I believe is quite a personal affair and requires a certain kind of sensitivity. The agent needs to able to self-motivate and be optimistic in difficult times. Being proactive is a must!

What are some of your career goals?

I aim to create a reputation for myself as being successful in my area as well as professional and trustworthy. Through achieving this, my business will grow as referrals come back to me time and again. My attitude is not to chase the money, but rather to chase success and have the wealth follow automatically from there. That way, you remain focused on the people you serve, which is what being an agent is about.

Numbers to know R1.5-billion

In a significant show of support for South African renewable-energy projects, a new R1.5 billion Solar Power Plant, near Kimberly in Northern Cape, is expected to contribute immensely to the country’s rising energy demands. SA Commercial Prop News – R1.5bn solar energy boost for Northern Cape

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