BUYERS WANT AGENTS AND LENDERS FOR THAT ‘PERSONAL TOUCH’

BUYERS WANT AGENTS AND LENDERS FOR THAT ‘PERSONAL TOUCH’

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Buyers looking for a new home and financing to pay for it are increasingly going online to learn about properties for sale and about the bond application process.

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But person-to-person engagement still plays a key role. A new “Special Topic” study from US mortgage lenders Fannie Mae found that lenders and real estate agents – professionals who offer a personal, handholding approach – were more influential than online sources during the search for financing.

The study, in which 32% of respondents ranked mortgage lenders as the most influential and 30% said real estate agents held the most sway, seems to support the idea that online resources and professional expertise are not mutually exclusive as most buyers navigate this major financial transaction.

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