{"id":3767,"date":"2023-03-24T09:17:48","date_gmt":"2023-03-24T09:17:48","guid":{"rendered":"https:\/\/propertyprofessional.co.za\/beefing-up-your-marketing-strategy-dont-forget-about-gen-z\/"},"modified":"2023-09-05T07:29:14","modified_gmt":"2023-09-05T07:29:14","slug":"beefing-up-your-marketing-strategy-dont-forget-about-gen-z","status":"publish","type":"post","link":"https:\/\/propertyprofessional.co.za\/2023\/03\/24\/beefing-up-your-marketing-strategy-dont-forget-about-gen-z\/","title":{"rendered":"Beefing up your marketing strategy – Don\u2019t forget about Gen Z"},"content":{"rendered":"
MAIN IMAGE: Grant Smee, Managing Director of Only Realty Property Group\u00a0<\/strong><\/p>\n
The next generation is starting to enter the property market, born in the mid 1990\u2019s they\u2019re known as Gen Z. They are the first generation who don\u2019t know a life without the internet, and it shows, with many analysts dubbing them \u2018digital natives\u2019 who, some studies indicate, can spend six or more hours a day on their phones. It\u2019s not only the volume of information they consume, but also the way in which they do it. The Property Professional recently featured an article about selling houses on TikTok<\/a>, which is very much a Gen Z comfort zone.<\/p>\n