{"id":6605,"date":"2023-11-14T10:10:29","date_gmt":"2023-11-14T10:10:29","guid":{"rendered":"https:\/\/propertyprofessional.co.za\/?p=6605"},"modified":"2023-11-14T10:10:31","modified_gmt":"2023-11-14T10:10:31","slug":"re-max-sa-wins-best-use-of-digital-out-of-home-at-global-awards","status":"publish","type":"post","link":"https:\/\/propertyprofessional.co.za\/2023\/11\/14\/re-max-sa-wins-best-use-of-digital-out-of-home-at-global-awards\/","title":{"rendered":"RE\/MAX SA wins \u2018Best Use of Digital out of Home\u2019 at global awards"},"content":{"rendered":"\n<p class=\"has-text-align-left\">For their innovative marketing efforts, RE\/MAX of Southern Africa \u2013 in partnership with Mark1, Innovocean, AdMakers International and Hivestack \u2013 won Gold at The Wires in London for <em>Best Use of Digital Out Of Home<\/em>.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The award was won based on the brand\u2019s <a href=\"https:\/\/www.remax.co.za\/press-releases\/remax-launches-innovative-3d-billboard-campaign\/\">Anamorphic DOOH billboard campaign<\/a> that ran at the V&amp;A Waterfront mall in November 2022. The anamorphic programmatic format was a first for both the DOOH industry and South Africa \u2013 not to mention the rest of the world.<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u00a0\u201cThank you again, RE\/MAX SA, for being brave enough to pioneer Anamorphic DOOH with us,\u201d says Andr\u00e9 Steenekamp, Head of Media at Mark1.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Vicky Goslett, Co-Regional Owner and CMO of RE\/MAX of Southern Africa, says that is an honour to receive this award. \u201cThank you to Mark1 and the rest of the team for helping us to pull off such a ground-breaking marketing campaign.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u201cWhen Mark1 first proposed that we use 3D animation to bring the RE\/MAX hot air balloon to life, we were delighted at the prospect. The novelty of having a <a href=\"https:\/\/youtu.be\/ataKu9h_bNk\">giant hot air balloon floating<\/a> in the middle of the mall was something that we hoped would create a long-lasting impact on those who happened to pass by,\u201d she adds.<\/p>\n\n\n\n<p class=\"has-text-align-left\">And a long-lasting impact it certainly did create. So much so that the global digital award company, <a href=\"https:\/\/www.exchangewire.com\/the-wires\/\">The Wires<\/a>, awarded the campaign the Gold award at their event in London held on the evening of 09 November 2023. &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u201cWe are thrilled at this accomplishment and hope to launch many more award-winning marketing campaigns in the years to follow,\u201d Goslett concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For their innovative marketing efforts, RE\/MAX of Southern Africa \u2013 in partnership with Mark1, Innovocean, AdMakers International and Hivestack \u2013 won Gold at The Wires in London for Best Use of Digital Out Of Home.<\/p>\n","protected":false},"author":4,"featured_media":6606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1226,1214],"tags":[2368,906,2362,2365,2366,2369,2367,2370,2361,1261,2364,2371,2360],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v22.7) - 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