How would you describe the notion of success in the real estate industry?<\/strong><\/p>\n\n\n\nMy notion of real estate success is if you find yourself in a position to serve: Serve your community, serve your clients, serve your franchisees and property practitioners, serve your industry and, ultimately, serve your family. Serving your fellow man means assisting and supporting others in ways that positively impact their lives.<\/p>\n\n\n\n
The manifestation of success in the real estate industry can be defined in various ways, and it often depends on individual goals and perspectives. Ultimately, success in the real estate industry is a multifaceted concept. It can be a combination of financial achievements, professional recognition, personal fulfilment, and the ability to adapt and thrive in a constantly evolving market. Success is often about setting clear goals, working diligently to achieve them, and continually assessing and adjusting one’s definition of success as circumstances and objectives change.<\/p>\n\n\n\n
What team values do you engender\/encourage in the agents and admin staff around you?<\/strong><\/p>\n\n\n\nI rate several values highly, including professionalism, communication, a customer-centric approach, teamwork, adaptability, responsibility, resilience (because the industry is constantly evolving) and integrity. Being goal-orientated is essential, too. I encourage those around me to set and work towards clear, measurable goals, which keeps everyone motivated and accountable. It\u2019s important to continue learning because the industry is constantly changing. I also believe empathy \u2013 understanding and empathising with clients’ needs and concerns \u2013 can set a team apart. In addition, our industry is obligated to serve the community. That involvement (in the local community) is the most valuable way to build relationships and reputation\u2014and, finally, work-life balance. One must promote a healthy balance to prevent burnout and maintain long-term career satisfaction.<\/p>\n\n\n\n
Can you tell us more about the Rawson Engage platform?<\/strong><\/p>\n\n\n\nDesigned by us, for us, our Rawson Engage ecosystem of products and tools allows for the seamless integration of everything an agent needs to build knowledge, monitor activities and performance, attract business, communicate with clients, provide expert property valuations, list and market properties effectively, match properties with interested clients, seal the deal, and then maintain lasting business relationships with every client via value-adding communication and property advice.<\/p>\n\n\n\n
We have always believed that the agent is at the centre of the real estate transaction and should be enabled by tech so each tool connects with the other and agents can focus on building relationships. In contrast, the tech assists with process and execution. Rawson Engage makes it easy for agents to deliver extraordinary customer experiences, translating into more income and enabling franchises to operate more cost-effectively and profitably.<\/p>\n\n\n\n
Can you share some important lessons you\u2019ve learnt in the industry?<\/strong><\/p>\n\n\n\nThere are so many lessons I have learned on my journey, and a lot of them you have probably read in a self-help book at some stage, but if I had to single out my top three, they would be (in no particular order), the following:<\/p>\n\n\n\n
\nNever ask anyone to do something you wouldn\u2019t do yourself.<\/li>\n\n\n\n Strategy and culture must be aligned.<\/li>\n\n\n\n Ask yourself this question daily: would you work for You? And then change things if the answer is no!<\/li>\n<\/ol>\n\n\n\nWhat has been a proud milestone for you at Rawson?<\/strong><\/p>\n\n\n\nWhile there have been many achievements in our group and personally, my proudest moment was when our Franchise body bestowed me with a simple yet elegant trophy with the words \u201cFranchisor of the Year award\u201d inscribed. It is one thing to receive an industry award from your peers or suppliers, but it is a whole new level of pride when your Franchisees, whom you have grown with (or helped grow), recognise your contribution to their successes.<\/p>\n\n\n\n
Is there a personal\/professional achievement you\u2019d like to share?<\/strong><\/p>\n\n\n\nI find immense personal pride and an overall sense of achievement when a client, an agent, a manager, a real estate industry leader or a leader from another industry stops to ask for my advice. There can be nothing more rewarding than that. I\u2019m not always sure whether they take my advice, though.<\/p>\n\n\n\n
Please mention anything else you\u2019d like to share with the property professionals<\/strong><\/p>\n\n\n\nWhen asked whether there is anything I would like to share with fellow property professionals, my immediate response is: be a lifelong student \u2013 the world changes constantly and dramatically, and as an entrepreneur, if you do not recognise the need for continuous learning and adaptability in the evolving business landscape, then you are done. Entrepreneurship is about embracing challenges as opportunities and seeing failures as learning experiences. Most importantly, remember to enjoy the process. Learn from other successful entrepreneurs \u2013 read biographies, listen to podcasts, watch interviews, and follow thought leaders. Learning from their journeys can provide valuable inspiration and insights that can be applied to your journey.<\/p>\n\n\n\n
Entrepreneurship can be a demanding but also rewarding and fulfilling path. Celebrate your successes, find joy in the learning process, and cultivate a deep passion for your work. Enjoying the journey will keep you motivated and enthusiastic as you pursue your real estate aspirations!<\/p>\n","protected":false},"excerpt":{"rendered":"
Industry veteran, Tony Clarke, MD of Rawson Property Group, shares his insights into becoming a successful estate agent. <\/p>\n","protected":false},"author":4,"featured_media":6700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1224,1227,1215,1],"tags":[1242,990,1311],"yoast_head":"\n
Taking the lead: We chat to Rawson Properties MD Tony Clarke - Property Professional<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n