{"id":6818,"date":"2024-02-05T10:12:37","date_gmt":"2024-02-05T10:12:37","guid":{"rendered":"https:\/\/propertyprofessional.co.za\/?p=6818"},"modified":"2024-02-12T11:33:06","modified_gmt":"2024-02-12T11:33:06","slug":"combining-ai-with-social-media-to-sell","status":"publish","type":"post","link":"https:\/\/propertyprofessional.co.za\/2024\/02\/05\/combining-ai-with-social-media-to-sell\/","title":{"rendered":"Combining AI with social media to sell"},"content":{"rendered":"\n<p>Advertorial<\/p>\n\n\n\n<p>Like it or not, AI is here to stay. The Artificial Intelligence (AI) software market worldwide is expected to reach 126 billion dollars by 2025, according to <a href=\"https:\/\/www.statista.com\/statistics\/607716\/worldwide-artificial-intelligence-market-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, while <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-01-21-gartner-survey-shows-37-percent-of-organizations-have\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a> reveals that 37% of organisations have implemented AI in some form. The percentage of enterprises employing AI grew 270% over the past four years. <\/p>\n\n\n\n<p>The use of AI is increasing almost across all industries worldwide. But is it of any use in real estate? <a href=\"https:\/\/amplifi.social\/#block740\" target=\"_blank\" rel=\"noreferrer noopener\">amplifi<\/a> uses cutting-edge AI marketing technology to help sell more than 100,000 properties globally since its inception in 2011.<\/p>\n\n\n\n<p>amplifi is now launching in South Africa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-does-amplifi-help-agents-sell-properties\">How does amplifi help agents sell properties?<\/h4>\n\n\n\n<p>Johan Barnard, Group Head of Digital Marketing at Betterhome, shares that \u201cOptimising social media campaigns takes a lot of time &#8211; you have to create the campaign, run it, and then analyse it and can be a bit hit or miss initially. amplifi uses AI to supercharge social media campaigns by continuously optimising a campaign while it\u2019s running \u2013 allowing the content, budget, and audiences to evolve in real time, ensuring the campaign generates the most leads possible. It\u2019s a game changer\u201d.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-what-sets-amplifi-apart\">What sets amplifi apart?<\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/What-sets-Amplify-apart-1024x434.png\" alt=\"\" class=\"wp-image-6827\" srcset=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/What-sets-Amplify-apart-1024x434.png 1024w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/What-sets-Amplify-apart-300x127.png 300w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/What-sets-Amplify-apart-768x326.png 768w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/What-sets-Amplify-apart.png 1203w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Whereas with other digital marketing services, an agent competes for the same audience, amplifi ensures a unique AI-generated audience, which feeds leads directly to the agent\u2019s brand website.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The results speak for themselves:<\/h5>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/The-results-speak-for-themselves-1024x432.png\" alt=\"\" class=\"wp-image-6828\" style=\"width:840px;height:auto\" srcset=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/The-results-speak-for-themselves-1024x432.png 1024w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/The-results-speak-for-themselves-300x126.png 300w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/The-results-speak-for-themselves-768x324.png 768w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/The-results-speak-for-themselves.png 1203w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>More viewings<\/strong> \u2013 properties advertised via amplifi generated 3x more daily viewings.<\/li>\n\n\n\n<li>Property <strong>sold faster<\/strong>, with a 16% better list-to-sale ratio.<\/li>\n\n\n\n<li>On average, properties <strong>sold for 8% more<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-what-does-amplifi-provide\">What does amplifi provide?<\/h5>\n\n\n\n<ul>\n<li>Ad creation wizard<\/li>\n\n\n\n<li>Branded ads sent from your social accounts<\/li>\n\n\n\n<li>Geo-targeting options<\/li>\n\n\n\n<li>Multiple ad variants of the property to attract different buyers<\/li>\n\n\n\n<li>Audience data siloed and protected from competitors<\/li>\n\n\n\n<li>Traffic to your brand website, so you own the data<\/li>\n\n\n\n<li>Realtime optimisation of audiences, content and budgets<\/li>\n\n\n\n<li>Client reporting<\/li>\n<\/ul>\n\n\n\n<p>amplifi offers four types of social media campaigns: property for sale, properties sold, recruitment and branding via its easy-to-use interface.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A local case study<\/h4>\n\n\n\n<p>At a time when most of the local property market is under pressure, gaining the edge over the competition could make all the difference.<\/p>\n\n\n\n<p>Chris Yeomans, principal of Fine &amp; Country Pretoria Old East, has been an early adopter of amplifi with great results:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/A-local-case-study-1024x432.png\" alt=\"\" class=\"wp-image-6829\" srcset=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/A-local-case-study-1024x432.png 1024w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/A-local-case-study-300x127.png 300w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/A-local-case-study-768x324.png 768w, https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/2024\/02\/A-local-case-study.png 1203w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>When looking at the view statistics of advertising the property via amplifi versus without, the difference is marked (2 842 views with amplifi, only 61 without). The campaign drove 9.6% of all traffic to <a href=\"http:\/\/www.fineandcountry.co.za\" target=\"_blank\" rel=\"noreferrer noopener\">www.fineandcountry.co.za<\/a>, and the property advertised was under offer within seven days.<\/p>\n\n\n\n<p>For more information, contact <a href=\"mailto:Johan@amplifi.social\" target=\"_blank\" rel=\"noreferrer noopener\">hello@amplifi.social<\/a> or visit the amplifi <a href=\"https:\/\/amplifi.social\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>. You can also enquire with your Private Property relationship manager about amplifi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is abuzz with the large-scale adoption of AI (Artificial Intelligence) in everyday use, but is it relevant for the real estate industry? Digital marketing agency Amplifi believes it can help you sell. <\/p>\n","protected":false},"author":4,"featured_media":6830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1224,1230,2468],"tags":[1359,2453,592,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combining AI with social media to sell - Property Professional<\/title>\n<meta name=\"description\" content=\"Is AI (Artificial Intelligence) relevant for the real estate industry? 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