{"id":841,"date":"2016-01-08T09:02:35","date_gmt":"2016-01-08T09:02:35","guid":{"rendered":"https:\/\/propertyprofessional.co.za\/where-things-stand-on-the-pennysparrow-debacle\/"},"modified":"2023-05-16T14:17:15","modified_gmt":"2023-05-16T14:17:15","slug":"where-things-stand-on-the-pennysparrow-debacle","status":"publish","type":"post","link":"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/","title":{"rendered":"Where things stand on the #PennySparrow Debacle"},"content":{"rendered":"<p>On Sunday, 3 January, estate agent and former Jawitz employee, Penny Sparrow, unleashed a social media storm when she took to Facebook and described black beachgoers as &#8220;monkeys&#8221;, in an apparent reaction to litter left behind after New Year\u2019s Day celebrations.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-3934\" src=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/sites\/2\/2016\/01\/Sparrow-Post.jpg\" alt=\"Property-Professional-racism-in-real-estate-january-2016-feature\" width=\"422\" height=\"422\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Sparrow <strong><a href=\"http:\/\/www.news24.com\/Live\/SouthAfrica\/News\/listen-it-is-just-how-they-are-penny-sparrow-defends-monkey-comments-20160104\" target=\"_blank\" rel=\"noopener\">went on radio<\/a><\/strong> and defended her comments. She also said she apologised only because her former boss called her and asked her to do so.<\/p>\n<p>Jawitz Properties CEO, Herschel Jawitz, <strong><a href=\"http:\/\/bit.ly\/Jawitz_distances_itself_from_race_row_realtor_mweb\" target=\"_blank\" rel=\"noopener\">told News24<\/a><\/strong> that while Sparrow had left the company two months ago, her online profile still associated her with the <strong><a href=\"http:\/\/www.jawitz.co.za\/\" target=\"_blank\" rel=\"noopener\">Jawitz Properties<\/a><\/strong> brand. &#8220;She is an ex-employee and unfortunately she hadn\u2019t updated her Facebook page that still reflects her as employed by Jawitz Properties,&#8221; he said.\u00a0Jawitz said in an <strong><a href=\"http:\/\/www.jawitz.co.za\/Welcome\/about_us\/Property_News\/2016\/01\/04\/response-from-herschel-jawitz-ceo-jawitz-properties-on-ex-agent-s-racist-post-on-social-media\" target=\"_blank\" rel=\"noopener\">official statement<\/a><\/strong>: \u201cI\u00a0feel both personally and\u00a0professionally as the CEO of our company the same anger and outrage\u00a0about these comments as the public. It is unfortunate that the anger\u00a0from the\u00a0public has been misdirected towards our brand and not the person who made these comments only after she had\u00a0left the employ of the company.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>THE BACKLASH<\/strong><\/h2>\n<p>By Monday, 4 January, complaints\u00a0against Sparrow had been filed with the South African Human Rights\u00a0Commission (SAHRC).\u00a0The Democratic Alliance announced that one of its members, Herman\u00a0Mashaba, had filed\u00a0criminal charges against Sparrow with the police, and a criminal\u00a0case had been\u00a0opened.\u00a0Jawitz Properties was considering legal action against her for bringing its company into disrepute\u201a including civil action.<\/p>\n<p>Sparrow\u2019s comments also triggered a broader debate around racism in the real estate industry in South Africa.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-3935\" src=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/sites\/2\/2016\/01\/Verashni-Tweet.png\" alt=\"Property-Professional-racism-in-real-estate-january-2016-feature\" width=\"398\" height=\"707\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>MINISTER WANTS TO PROBE PROPERTY SECTOR<\/strong><\/h2>\n<p>On Tuesday, 5 January, the The Ministry of Human Settlements, the Estate Agency Affairs Board (EAAB) leadership and Jawitz Properties franchise owners met to discuss concerns from South Africans in relation to the racist comments made by Sparrow. Human Settlements Minister Lindiwe Sisulu has instructed her department to work with the Human Rights Commission and the EAAB <strong><a href=\"http:\/\/www.timeslive.co.za\/politics\/2016\/01\/05\/Penny-Sparrow-could-be-looking-for-a-new-job\" target=\"_blank\" rel=\"noopener\">to probe racism by estate agents in South Africa<\/a><\/strong>. The ministry said the report must be submitted within six months.<\/p>\n<p>Minister Sisulu said: \u201cYou cannot be an estate agent by day and in the evening you are posting racist comments and behaving in an unlawful and offensive way, our regulations and code of conduct must provide instruments for people like Penny Sparrow not to operate as estate agents.<\/p>\n<p>\u201cThe EAAB must make sure, if it is not there in current regulations, those regulations must be amended to ensure that we root out racism in the sector, it is our responsibility as government,\u201d said Minister Sisulu.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>REBOSA RESPONDS<\/strong><\/h2>\n<p>Real Estate Business Owners of South Africa (REBOSA) strongly condemned the racist comments made by estate agent, Penny Sparrow. REBOSA CEO, Jan le Roux, said, \u201cIt is regrettable that Penny Sparrow is associated with the real estate industry and that her racist comments have not only tainted the industry but also unleashed repressed prejudices that evidently still plague our society. This is not about real estate or real estate agents, it is about racism.\u201d<\/p>\n<p>Le Roux said <strong><a href=\"http:\/\/www.rebosa.co.za\/743-2\/\" target=\"_blank\" rel=\"noopener\">in a statement<\/a><\/strong> on Tuesday. \u201cReal Estate Business Owners of South Africa is the biggest and most representative body in the real estate industry and denounces racist comments made by any and all thoughtless individuals.\u201d<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>&gt;&gt; Look out for the March\/April issue of Property Professional magazine as we delve deeper into the issue of racism in the industry, and how to make sure your company\u2019s social policies protect you from incidents like these.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday, 3 January, estate agent and former Jawitz employee, Penny Sparrow, unleashed a social media storm when she took to Facebook and described black beachgoers as &#8220;monkeys&#8221;, in an apparent reaction to litter left behind after New Year\u2019s Day celebrations. &nbsp; &nbsp; Sparrow went on radio and defended her comments. She also said she [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[404],"tags":[464,454,465,76,466,467,415],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where things stand on the #PennySparrow Debacle - Property Professional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where things stand on the #PennySparrow Debacle\" \/>\n<meta property=\"og:description\" content=\"On Sunday, 3 January, estate agent and former Jawitz employee, Penny Sparrow, unleashed a social media storm when she took to Facebook and described black beachgoers as &#8220;monkeys&#8221;, in an apparent reaction to litter left behind after New Year\u2019s Day celebrations. &nbsp; &nbsp; Sparrow went on radio and defended her comments. She also said she [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\" \/>\n<meta property=\"og:site_name\" content=\"Property Professional\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PropertyProfessional\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-08T09:02:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T14:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/sites\/2\/2016\/01\/Sparrow-Post.jpg\" \/>\n<meta name=\"author\" content=\"Keenan Prinsloo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keenan Prinsloo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\"},\"author\":{\"name\":\"Keenan Prinsloo\",\"@id\":\"https:\/\/propertyprofessional.co.za\/#\/schema\/person\/22462ccece4a710f4b40653cf61024e4\"},\"headline\":\"Where things stand on the #PennySparrow Debacle\",\"datePublished\":\"2016-01-08T09:02:35+00:00\",\"dateModified\":\"2023-05-16T14:17:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\"},\"wordCount\":600,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/propertyprofessional.co.za\/#organization\"},\"image\":{\"@id\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propertyprofessional.co.za\/wp-content\/uploads\/sites\/2\/2016\/01\/Sparrow-Post.jpg\",\"keywords\":[\"#PennySparrow\",\"2016\",\"bad communication\",\"communication\",\"racism\",\"racism in real estate\",\"tips for real estate agents\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\",\"url\":\"https:\/\/propertyprofessional.co.za\/2016\/01\/08\/where-things-stand-on-the-pennysparrow-debacle\/\",\"name\":\"Where things stand on the #PennySparrow Debacle - 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