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ANNETTE KASSELMAN

REALNET BLOEMFONTEIN 

Why did you decide to pursue a career in property?

Through the years I have helped many friends and family members from out of town to find city properties by approaching local agents on their behalf. I recently approached the RealNet principal and he promptly convinced me to make a career in property – a move that my family heartily supports.

What do you find to be the most enjoyable and the most challenging aspects of the job?

Helping people to find their dream homes – something that I have done informally for a long time – gives me great job satisfaction. Two challenges are helping buyers to secure financing from lending institutions, and persuading sellers to base asking prices on market realities and not emotion.

What characteristics, in your opinion, make for a great estate agent/broker and why?

People skills and, specifically, listening skills. If you do not listen to what buyers require, the chances are slim indeed that you will find their dream home. Empathy with clients’ unique circumstances also goes a long way to successful transactions.

What are some of your career goals?

Becoming a top agent who will be buyers’ and sellers’ first port of call. I want to be an asset to my agency and clients, and set an example as an agent with non-negotiable integrity.

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