DANA DAVIS

JAWITZ PROPERTIES

What are your top three secrets to success?

(1) Real estate is a lifestyle and a career, not a ‘job’. Always be accessible and make the buying/selling process a pleasant and a hassle-free experience for all. (2) Surround yourself with a strong network of attorneys, consultants and support from management. (3) Build trust and strong relationships with clients.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

Real estate is highly competitive. Personal sacrifices always have to be made to accommodate clients’ needs.

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

Thorough knowledge of technology, property law and existing and new legislation is essential. Make sure you know everything about prices, conditions and trends in the property market and in your area.

Do you remember the first property you sold? Please tell us about it.

In 2003, I was awarded a mandate for a beautiful top floor apartment with exquisite views in a Summercon complex. I was bubbling with excitement and enthusiasm, but terrified at the same time. The property sold quickly at top price for the seller. He was very happy and the buyer bought a wonderful home. There were smiles all round.

What advice would you give to new kids on the block about making a success in their career in property?

Be passionate, sincere and work hard and smart; persevere and never give up or be complacent. Study and get qualified and attend all company training sessions. Never take rejection personally. Every ‘no’ is one step closer to a ‘yes’. Have enough finance saved for at least six months. It takes time to break into a new area and industry. You can always join a team as a junior partner or assistant and benefit from a support structure and the experience of senior agents.

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