PAM GOLDING CAPE TOWN

What are your top three secrets to success?

  1. Having a calm and quiet demeanour, yet still being determined, tenacious and focused.
  2. Creating a symbiotic relationship between myself and the brand I work for (Pam Golding Properties).
  3. Being able to ‘dance with wolves’, yet remain uncompromising in integrity with a high degree of skill that, I have been told, has won me both respect and credibility in negotiating successfully leading to a profitable return on business.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

In an industry where integrity is of key importance, I have always found that being honest, professional and maintaining my integrity has yielded the best results as well as going beyond the call of duty and being available 24/7. (This is my advice to someone entering the industry!)

What is the most vital business tool that estate agent should have at their disposal in today’s market and why?

A Blackberry or smartphone to ensure you have access immediately to all forms of communication such as incoming calls, emails, etc. to enable a person to respond promptly.

Do you remember the first property you sold? Please tell us about it.

I had just started in property and took a mandate in Wynberg, Chelsea Village. It was a three-bedroom character cottage. All the other agents had already given up on the property, but I continued to persevere and the ‘new agent on the block’ managed to sell it at full asking price!

What advice would you give to new kids on the block about making a success in their career in property?

Persevere, be hardworking and determined, set goals and do not give up.

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