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Tiffiny Hancock


What are your top three secrets to success?

I know the industry and specifically my product extremely well, therefore I have confidence in what I am selling. I have a policy of being totally open and honest with buyers and sellers, gaining their trust and respect, even if it means sometimes losing sales that weren’t right for either party. I do my best in helping buyers and sellers through the process of the sale, explaining each step along the way.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

I was trained by the best and was always guided on the right path by my principles so I can’t think of anything pertinent.

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

Technology. In this day and age of social media one has to be available 24 hours a day and on every available platform.

Do you remember the first property you sold? Please tell us about it.

It was a property in Hillcrest and, strangely enough, in a retirement housing establishment, which is where I have found my niche these past 10 years. I sold it in 2002 for R400 000.

What advice would you give to new kids on the block about making a success of their career in property?

Get to know your product and always be true to yourself, your product and your clients. Be prepared to give up early rewards for long-term rewards and satisfaction, and always stay dedicated.

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