Lew Geffen Sotheby’s International Craighall
What are your top three secrets to success?
Hard work, perseverance and understanding your client’s needs so you can deal with issues in a calm, unruffled manner. In my case, 30 years with the same company and working in the same areas has led to stability and good relationships with clients that have been cemented over the years.
What is the one thing you wish someone had told you when you first started out in property and why?
Possibly that it is not easy to really make a success of your career, and that perseverance and persistence are what make the difference.
What is the most vital business tool that estate agents should have at their disposal in today’s market and why?
As many sophisticated means of communication as possible, which should be utilised efficiently with far reaching effects.
Do you remember the first property you sold? Tell us about it.
The first property I sold was as a result of a show day and my partner at the time and I closed very quickly, leaving us with the impression that every sale would be that straightforward!
What advice would you give to new kids on the block about making a success of a career in property?
To have respect for both buyers and sellers and remember that a residential home purchase will, for most, be their most important financial commitment.
