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Antoinette Swanepoel

Engel & Völkers Hartbeespoort Dam

What are your top three secrets to success?

There are four:  Ensure you have the stock, be disciplined, professional and always be top of mind.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

I was fortunate to have received very good support and training when I started out. Throughout my career, the two most important words that I have learned are ‘stock’ and ‘discipline’.

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

Lightstone, the Internet and social media, and I am proud to say that my company has taken the edge in all of these items with a new website and accompanying tools, which will be launched in August.

Do you remember the first property you sold? Please tell us about it.

I started in the real estate industry in 2003 with no sales background. I received two weeks of intensive training and signed my first deal on the very first property I took clients to view, on the bonnet of my car. I was trained to be prepared and to always have the offer to purchase ready, which I did. You never know when an opportunity might arise.

What advice would you give to new kids on the block about making a success in their career in property?

This is the most amazing career opportunity for someone who has initiative, is self-disciplined and dedicated. During your first two years, make sure you get the majority market share in your area, and thereafter work even harder to maintain that share and build on your success. Do not give up when the market turns, remain positive and you will succeed. Always remember to ‘get back to basics’.


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