Cynthia Todd

What are your top three secrets to success?

Immediate response to any inquiry whether on the web, via SMS or phone – that way you keep on top of the buyers, sellers and the competition. Be yourself – honest, friendly, sincere and always happy to help. Always keep in touch with the sellers and buyers on a regular basis – feedback is very important.

What is the one thing you wish someone had taught you when you first started out in property and why?

You can move companies, but never move areas. You will build up an area over the years and learn that repeat business is so important. Always keep positive – your next sale is around the corner!

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

Computer and your cell phone. All these systems mean you are in touch with the sellers and buyers instantly and can offer prompt and efficient service at all times.

Do you remember the first property you sold? Tell us about it.

It was in Northcliff and I can still remember how I thought it was a huge price (R550 000). I was so excited that I could have sold Buckingham Palace to the Queen! It was an amazing feeling – I can’t believe that the house would now sell for R3.5-million!

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