Rochelle Serman

Rochelle Serman

What are your top three secrets to success?

Total honesty and integrity with buyers and sellers, to earn their trust. Listen very carefully to their needs and make sure that you service these needs totally, both during and after the sale. Leave no stone unturned.


What is the one thing you wish someone had taught you or told you when you first started out in property and why?

How difficult this job is. It is not for the faint-hearted.


What is the most vital business tool that estate agents should have at their disposal in today’s market?

You must have extensive knowledge of all properties on the market in your area. PropStats is a powerful tool that provides us with most of this information and assists in price counselling. A successful brand and your belief in yourself as its ambassador are the most important tools.


Do you remember the first property you sold? please tell us about it.

The first property I sold was in 2003, after working for a large legal firm for 10 years. The buyer happened to be an attorney and he was very specific about what he wanted. He was irritated by agents who had not listened to his brief and taken him to view unsuitable properties. So I listened very carefully, asked pertinent questions and stuck exactly to his brief. I took him to view two properties that day, and on the following day he called me to arrange a meeting to put in an offer.


What advice would you give to new kids on the block about making a success in their career in property?

At all times, show total commitment, passion and, above all, honesty and integrity. Be prepared to make personal sacrifices – this is not a half-day job. Follow up on every opportunity immediately, otherwise or you will lose out. Treat all sales with the same commitment, whether it’s a R2-million or a R20-million sale. Ensure the confidentiality of every buyer and seller. Never be afraid to say, “I don’t know the answer, but will find out and get back to you.” Never, ever show desperation. Go the extra mile – it will pay off. And don’t spend your commission before it’s in the bank.


Start typing and press Enter to search