Google’s Real Estate Tools
YOU’RE TRYING TO:
Use the power of the World Wide Web to your agency’s advantage.
YOU NEED IT BECAUSE:
Just as Google helps you find your way around the internet, it can help other people find their way to your agency and the portfolio of great properties that you’ve listed on your website.
THE NITTY GRITTY:
Google offers a suite of tools for real estate professionals. Back-end office functions can be driven using the cloud-based Google apps and Gmail, and Google Maps allows you to integrate maps into your website and make them searchable for prospective buyers. Uploading your property listings directly to Google also increases your profile, resulting in a better page ranking when a buyer searches “property for sale in Sandton”, for example.
Get better results by using Google AdWords, a cost-effective way to generate relevant leads from buyers who are actively searching. You pay for AdWords only when a user clicks on the link leading to your site, so your return in terms of connecting with buyers is 100%. The dynamic system also allows you to target users based on location, ensuring that you are talking only to buyers in your area.
Words: Richard Holmes