Hosting a show house open to the public has for decades been a most effective marketing technique for estate agents, but of late security concerns for both the safety of the estate agent and the seller’s property have led numerous agents to ask whether the marketing benefits are worth the risk?
Low-fee estate agency Leadhome claims their use of property technology empowers both agents and consumers whereas traditional agents in most cases don’t use technology effectively and have mostly merely exchanged a computer for their pen and paper.
‘The times they are a changin’ sang Bob Dylan in 1964 and they have kept on changing faster and faster with every decade but there are some things like the building of good relations based on trust that will never go out of fashion.
Peter Gilmour, who co-founded the RE/MAX franchise group in South Africa with his wife Val, has been appointed chairman emeritus at RE/MAX from 01 May 2019.