All hail the Super Estate

All hail the Super Estate

MAIN IMAGE: Leonhard Jonas, CEO of Northlands Business Park, and Avianto Estate

Leonhard Jonas

The concept of the super estate, though innovative, is not novel – it has existed globally for several years. Despite being well-established, no real definition of the concept exists. From a developer’s perspective, the most basic requirement of a super estate is to offer more than 2 000 residential opportunities, with facilities and amenities that capture the interest of the buyer.

As a developer, you are creating a new community or township, whose main function it is to provide a safe and secure haven. Although it is an excellent investment prospect for those looking to expand their portfolio, those buying into a super estate live there on a day-to-day basis, and to make it feasible you need key infrastructure to support the residents. Access to an airport and main arterial routes, schools, medical facilities, and retail opportunities are vital. These factors are important to all developments, but more so to the super estate, as the intention is to create an environment where residents do not feel the need or desire to leave their cocoon. As such, to claim the title of a super estate, the development must tick a multitude of boxes.

When you look at a super estate like Avianto Estate, Steyn City or Val de Vie, the benefits go beyond creating a safe and protected lifestyle, you are building an opportunity for a multi-generational way of living. Typically, the estate will offer a variety of residential options to satisfy the broader market.

Within the South African context, secure estates and complexes have long been sought after. In the past there was the tendency to develop parcels of land and build cookie cutter apartments that are prevalent in Europe – blocks of compact, identical homes that cater to a lock-up-and-go situation.

In recent years, and particularly in response to COVID-19 when we were forced to live and work 24-hours a day in our houses, people realised that a home is more than just a place to lay your head. We want our home and its surrounds to reflect our interests, whether it is cycling, equestrian activities, walking or simply having the freedom to let your children go outside to play, without constantly being on the lookout for dangers. Super estates offer this high level of security but without sacrificing on enjoyment. Super estates recreate the sense of community and allows one to return to a more innocent way of life.

Historically a super estate would have either a polo or a golf course offering. As desirable as these are, they do come with a higher price tag. In his recent podcast, Founder and Executive Chairman of Northlands Group and Developer of Avianto Estate, Darin D’Oliveira, explained that the recent movement is to avoid these traditional, costly facilities and become more inclusive, which ultimately benefits the residents: “Conservatively, to maintain a golf course is over R400 000 a month, which is a cost that the residents of the estate ultimately carry. By avoiding such facilities and allowing the public access to the communal nodes of an estate, such as the restaurant, sporting facilities and gyms, owners are no longer lumbered with excessive levies.”

As with everything, these estates have their time and place, but we are seeing a shift away from these conventional models that often distort the affordability of living in such a place. A more inclusive and humble approach maximises on the natural surrounds and promotes an outdoor lifestyle through hiking and biking trails, fishing, and picnic spots, to provide the same level of satisfaction but without driving up the levies.

From an affordability standpoint, super estates, despite offering a magnitude of amenities, provide a more cost-efficient way of living. Security and landscaping expenses are normally high, but when divided amongst all the residents of an estate, suddenly become far more affordable. The larger the estate, the more residents are paying in levies – it is a case of economies of scale. With interest rates expected to increase, super estates offer even more financial benefits to the buyer and investor alike. When buying into such an estate at the beginning stage, all costs, such as transfer duties and bond registration are included, ensuring massive savings for the buyers.

Another positive upshot from investing in a super estate is that developers are more sensitive to green-building practices; utilising low maintenance materials, rehabilitating the natural surrounds and providing water and electrical security by way of solar power back-up systems and water storage tanks. This benefits the residents who are no longer at the mercy of the national providers and are encouraged to live more sustainably and responsibly. Overall, the super estate not only provides the greatest quality of life, but it is becoming more accessible and affordable to the greater population.

Asked about the benefits of super estates for property practitioners, Jonas said they partner with agents who understand that they are building a much bigger brand, who understand the need to fit into the much bigger marketing strategy of the estate not just the sale of one home.

“Once all the homes are sold in the launch phase, we will be open to (estate agents) property practitioners but there will be a selection process, there cannot be random boards or agents selling in the development. The goal is to formulate a list of preferred suppliers / agents at the end of the day.

“In the case of Avianto, we are operating on a shared mandate with five other agencies with our own in-house sales team being the sixth ‘agency.’ All of us are selling homes in Avianto Residential Estate’s newest development, Verona, for the next 12 months. After those 12 months we will assess who performed well and we would look at making them a preferred agent for the further sales within the development,” he said.

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