Advertorial
Like it or not, AI is here to stay. The Artificial Intelligence (AI) software market worldwide is expected to reach 126 billion dollars by 2025, according to Statista, while Gartner reveals that 37% of organisations have implemented AI in some form. The percentage of enterprises employing AI grew 270% over the past four years.
The use of AI is increasing almost across all industries worldwide. But is it of any use in real estate? amplifi uses cutting-edge AI marketing technology to help sell more than 100,000 properties globally since its inception in 2011.
amplifi is now launching in South Africa.
How does amplifi help agents sell properties?
Johan Barnard, Group Head of Digital Marketing at Betterhome, shares that “Optimising social media campaigns takes a lot of time – you have to create the campaign, run it, and then analyse it and can be a bit hit or miss initially. amplifi uses AI to supercharge social media campaigns by continuously optimising a campaign while it’s running – allowing the content, budget, and audiences to evolve in real time, ensuring the campaign generates the most leads possible. It’s a game changer”.
What sets amplifi apart?
Whereas with other digital marketing services, an agent competes for the same audience, amplifi ensures a unique AI-generated audience, which feeds leads directly to the agent’s brand website.
The results speak for themselves:
- More viewings – properties advertised via amplifi generated 3x more daily viewings.
- Property sold faster, with a 16% better list-to-sale ratio.
- On average, properties sold for 8% more.
What does amplifi provide?
- Ad creation wizard
- Branded ads sent from your social accounts
- Geo-targeting options
- Multiple ad variants of the property to attract different buyers
- Audience data siloed and protected from competitors
- Traffic to your brand website, so you own the data
- Realtime optimisation of audiences, content and budgets
- Client reporting
amplifi offers four types of social media campaigns: property for sale, properties sold, recruitment and branding via its easy-to-use interface.
A local case study
At a time when most of the local property market is under pressure, gaining the edge over the competition could make all the difference.
Chris Yeomans, principal of Fine & Country Pretoria Old East, has been an early adopter of amplifi with great results:
When looking at the view statistics of advertising the property via amplifi versus without, the difference is marked (2 842 views with amplifi, only 61 without). The campaign drove 9.6% of all traffic to www.fineandcountry.co.za, and the property advertised was under offer within seven days.
For more information, contact hello@amplifi.social or visit the amplifi website. You can also enquire with your Private Property relationship manager about amplifi.
