Chas Everitt
Real estate group Chas Everitt International has proudly launched a groundbreaking website that ushers in a new era of marketing, exploration and acquisition for luxury property in South Africa.
With a focus on unparalleled design, seamless functionality and a commitment to showcasing South Africa’s most prestigious properties, the new Chas Everitt Luxury website epitomises sophistication and innovation in the realm of luxury real estate.
For almost 50 years, the Chas Everitt group has been making dreams come true by assisting families in realising their home ownership aspirations through expert guidance and an unwavering dedication to personalised service. With the launch of the new Chas Everitt Luxury website, the company reaffirms this commitment to excellence while revolutionising the online luxury property market.
“As a member of the global Luxury Portfolio International® network, we have an unrivalled portfolio of South Africa’s most prestigious properties, including tropical coastal estates, majestic safari lodges, enchanting vineyard retreats, gracious farm manor homes and more. These are now on show to the most affluent buyers and investors around the world,” says Chas Everitt International CEO Berry Everitt.
“And our new website embodies the essence of high luxury, offering a platform where glamour and indulgence seamlessly intertwine with views of splendid, opulent homes and elevate the experience for both buyers and sellers.”
He says the website’s design and development phases were specifically and meticulously undertaken to surpass existing luxury property platforms in aesthetics, functionality and user experience. Drawing inspiration from the elegance of a bespoke brochure, the website features dynamic pages and property templates that showcase luxury properties in their finest light.
“We wanted to build a platform that stood head and shoulders above current property platforms in both look and feel, presentation of content and a feeling of hand-crafted design. Our vision was ambitious, but there’s no doubt that we’ve created a website that sets a new standard in luxury real estate.”
Key features of the new website include:
*Dynamic search technology: Leveraging modern browser technology, the website provides dynamic immediate search results, enhancing the user experience.
*AI integration: From the outset, AI integration was prioritised, ensuring intelligent features that anticipate and cater to user preferences.
*Innovative lead generation channels: The website empowers clients and agents with enhanced communication options by introducing new channels such as WhatsApp for lead generation.
