Advertorial
The Rawson Property Group will be turning one lucky buyer or seller’s property journey into the ultimate property opportunity. In an industry-leading competition, every client who successfully sells or purchases a property through the Rawson brand between 1 September 2024 and 31 August 2025, will automatically gain entry into a draw to win a R2 million luxury apartment in the stunning The Landing on Pepper.
The Landing – another incredible Rawson Developers project – is a modern lifestyle development, social hotspot, and professional destination all in one. Located in the heart of Cape Town’s CBD, it is designed to meet the ever-growing demand for elegant, aspirational inner-city living.
“We are thrilled to present this remarkable opportunity to our clients,” says Tony Clarke, Managing Director of the Rawson Property Group. “This competition not only aids our agents in engaging with clients and securing business, but also demonstrates our dedication to delivering unparalleled value to our customers. We have always been committed to providing exceptional service, and this competition is our way of giving back. We want to make the process of buying or selling a home not only rewarding and stress-free, but also exciting.”
“Of course, in addition to the excitement and anticipation our clients are already experiencing, this truly is a life-changing prize,” says Clarke. “The possibilities on offer when owning a property in a luxurious, secure and uber-convenient building located in the business and tourism epicentre of our Mother City are simply overwhelming: A passive rental income, a holiday pad, a short-term rentals business, your teenager’s student accommodation sorted for the next few years or an appreciating asset building generational wealth? Cape Town property remains one of the safest, most predictable havens when looking at investing and preserving personal wealth. Winning this will literally be a dream come true for one lucky person from a large percentage of our client-base, and the anticipation amongst our own agents to find out just who that lucky winner will be is already bubbling over. And we’ve got another eleven months of rewarding clients by adding them to the draw!”
Group Marketing Manager, Debbie Reabow is extremely pleased about the buzz and business this competition is generating. “We’re only one month in, but we started seeing a noticeable and very promising jump in the number of new buyers engaging with our brand as soon as this competition launched. This includes prospective buyers who are simply looking for market insights or affordability advice, hoping to buy in the next few months, all the way to serious buyers embarking on a property search and purchase journey with a trusted Rawson agent.”
“At the same time, we’re excited to see a general improvement in the property market, with a downward interest rate cycle kicking off just a few weeks ago and adding to an already buoyant situation. That is exactly why we felt it was the right time to offer this amazing opportunity, and we wanted to make sure buyers are also included and stand an equal chance to win. Although it’s still early days, the available competition stats already suggest that more buyers are choosing to work with Rawson and displaying above-average loyalty when it comes to finding and viewing properties that meet their needs. This is amazing news for the brand as our agents are largely unbound by territory restrictions in metro areas, so one way or another, Rawson will help you find and secure the right property!”
“On the seller side, we’re already experiencing higher-than-average increases in clients approaching us to manage their sales process, as well as sellers inviting us to join in the marketing of their property after the expiry of a sole mandate with another agency. When designing this competition, we wanted to make sure we attract and reward client loyalty, without forcing it through exclusivity contracts.”
“It’s so amazing to have something so positive to communicate – both internally and to the public,” says Jeanne-Maré Oosthuizen, fellow Director and General Manager of the group. “We’re keeping the excitement going by adding in monthly lucky draw give-aways for sellers and agents, and after giving away over R1.1 million in agent prizes in the last financial year, this extra bit of motivation is again creating a huge buzz within franchise teams.”
For anyone interested in buying or selling property, have a look at how choosing Rawson could change your life – see full competition information and terms and conditions here. The Rawson brand also has franchise opportunities available in key areas across the country, so anyone interested in more information can get in touch with the Rawson team on franchise@rawsonproperties.com.
