Advertorial
For many agents in real estate, the dream goes beyond selling and renting homes in your area that you are operating in. It’s about building something lasting. It’s about taking the skills, relationships, and knowledge gained as an agent and turning them into ownership, independence, and true wealth creation.
That’s exactly what Just Property has made possible for agents ready to take their next step. From being part of a team to running one, this can become a reality for you with the right support and blueprint to become successful as quickly as possible.
“After 16 years in this industry, I’ve seen countless agents who have the drive, the skill, and the passion to lead and run their own agency. They just need the right structure and support to do it,” says Lara-Rachel Machado, Franchise Sales Manager at Just Property. “That’s where we come in. We give experienced agents the blueprint to move from working in property to building wealth through property.”
The shift from agent to entrepreneur
Being a great agent requires confidence, consistency, and connection. But moving into ownership demands something more. Having the vision, the right systems, and most importantly the courage to take control of your own future.
“It’s one of the most exciting career transitions to witness,” Machado explains. “You can feel when an agent is ready for the shift. They’ve mastered their craft, they understand their market and clients, and they’re itching for something bigger. Our role is to help them channel that into a business that’s sustainable and scalable.”
Just Property’s franchise model is designed exactly for that. It bridges the gap between independence and support, giving franchisees the autonomy of running their own office with the backing of an international brand and proven business model.
Building true wealth through property
For Paul Stevens, CEO of Just Property, this is about more than expanding the brand’s footprint. It’s about unlocking entrepreneurship across South Africa and the world’s real estate landscape.
“Our purpose has always been to create opportunities for people to create wealth through property,” says Stevens. “That applies to homeowners, investors, and just as importantly, our very own franchisees. We believe that when you own a Just Property office, you’re not just running a business; you’re building an asset that can change your financial future.”
This focus on wealth creation through ownership is what differentiates the brand. Every Just Property franchisee gains access to powerful tools ranging from marketing and technology to training, recruitment, and operational support, all of which are designed to fast-track growth and profitability.
Backed, but never boxed in
While some franchise models feel restrictive, Just Property’s approach empowers franchisees to grow within their local markets. “We don’t want to turn entrepreneurs into administrators,” says Machado. “Our systems and support are there to give you time back so that you can focus on what actually moves the needle: people, property, and profit.”
That balance of freedom and structure appeals particularly to high-performing agents who already think like business owners. It’s a natural next step for those who’ve mastered their local market and want to scale their success.
“Becoming a franchisee isn’t about starting over,” Stevens adds. “It’s about amplifying what’s already working such as your reputation, your network and your local insight, and then plugging that into a framework that multiplies your results.”
A culture of collaboration and growth
Part of what makes Just Property stand out is its deeply collaborative culture. The brand has built a network of over 100 offices across South Africa and beyond with each one being owned and led by entrepreneurs who share knowledge, resources, and growth strategies.
“Entrepreneurship can be lonely,” Stevens notes. “We wanted to build a community where franchisees feel supported, not isolated. When one of us grows, we all do.”
That culture of collaboration has been a cornerstone of the company’s expansion and a key reason so many seasoned agents are choosing to grow within the Just Property family.
Taking the leap
For any agent considering the next step, Machado’s advice is clear: “Don’t wait for the perfect moment as it doesn’t exist. If you have the passion, the experience, and the hunger to own something that’s truly yours, we’ll help you get there.”
Just Property’s franchise model has been designed specifically to make that leap less daunting as we combine real-world mentorship, financial guidance, and step-by-step onboarding for new owners.
“The greatest wealth is built when you stop waiting for opportunity and start creating it,” Stevens concludes. “And that’s exactly what becoming a franchisee allows you to do.”
