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Property practitioners who attend Private Property’s annual Real Estate Industry Summit (REIS) have the edge in delivering performance-based service to buyers, sellers, landlords, and tenants.
As a property professional, you should stay informed and up to date with global standards, trends, and activities. It counts that you are engaging with your clients and peers from a knowledge perspective, yet still retain an open mind to their needs as well as your own, and to what your communication skills say about you. It also counts that, as a trusted advisor, you continue to learn, adapt, and evolve, and can shift gears to be a trusted voice in all things property. This is why it also counts that you attend Private Property’s annual REIS events, held alternatively in Johannesburg and Cape Town.
Why REIS?
REIS is considered one of the premier real estate industry conferences in Africa. It is the property sector’s most anticipated gathering, bringing together the full spectrum of an ecosystem that includes agents, home loan providers, tech developers and those that use tech, developers, conveyancers, rental and managing agents, and other property stakeholders and specialists who all have the same desire: to stay ahead of a changing curve.
Every year, REIS presents global and local experts who deliver keynote addresses that shape how the property industry moves forward, bringing real-world insights to the audience. This exposure is invaluable in helping professionals to benchmark themselves against global standards without losing touch with local dynamics. Exposure to new perspectives, amusing anecdotes, and deep analytical dives rewards the property professional with a dynamic energy, which is a powerful force to interact with.
Every keynote address is designed to equip agents with the tools and roadmaps to survive disruption and potentially even lead the field with insights that translate into stronger teams, smarter negotiations, and sustainable deals. And the knowledge shared and gained is immediately actionable so that audiences can leave inspired and driven to build their businesses smarter and think bigger.
REIS is, essentially, a masterclass in the science of real estate.
What does a REIS agent look like?
The REIS agent is a forward-thinking professional who can pivot and adapt to a changing market. They confidently use AI tools and data to deliver greater value to their clients in their engagements. This is an agent that can help shape lifestyles, influence communities, and easily build trust in their client engagements.
The REIS agent is also part of a sub-sector ecosystem, one that engages with thousands of their peers with whom they share conversations and experiences from which there are learnings that they can beneficially pass on to buyers, sellers, tenants, managing agents, and other property stakeholders. REIS attendees are connected to a community of similarly minded professional property practitioners who have access to new partnerships, referral networks, and collaborations that continue long after the event.
They understand the value of a collective mindset that moves the sector forward inclusively and responsibly. They are, in effect, part of a movement that defines what’s next for their businesses and the entire property landscape.
REIS differentiator
In a digital-first era when agents question their relevance, REIS champions the merger of the human touch with AI. REIS sessions, past and future, explore this aspect, emphasising that while technology enables efficiency, the most advanced agents are those who find a way to amplify and not replace their voice and personality, their connections, and their engagements.
Agents leave REIS with a far greater understanding of how to navigate proptech advances in ways that enhance their role and underscore their ability to communicate with all generations, whether traditional or forward-thinking individuals who enjoy digital experiences.
Plan ahead
Attending REIS every year is essential, and more so if you are ambitious and self-driven yet enjoy team collaborations and partnerships.
If you are serious about growth, your relevance, and long-term plans for success, diary to attend REIS 2026 at the Cape Town International Convention Centre on 19 March.
