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Staging a property to improve its presentation will help sales even under tough market conditions. Try these strategies when preparing to sell a client’s home
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In South Africa, a few key property trends are driving the need for innovation when selling. One of these trends is the high number of home owners in Gauteng who are moving to the Cape. Not only are there more homes coming onto the market in Gauteng but there is also a smaller pool of interested buyers. This semigration trend means that as Gauteng estate agents you need to do more than place a “for sale” sign outside a property. These strategies will help you get a good return on your client’s investment.
A GOOD FIRST IMPRESSION
Tough market conditions means buyers have their pick of properties. Your stock needs to impress buyers before they walk in the front door. If painting the whole house is not an option, give a fresh coat of paint to the outside wall, garage and entrance areas.
FOCUS ON PRESENTATION
Advise your clients to remedy anything that will put buyers off, such as dirt and odours, stained carpets, cracks, leak damage and clutter. Minimal light is also an issue.
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DO YOUR RESEARCH
What is the competition like? If homes in a suburb are mostly renovated, an unrenovated property either needs to be priced realistically or renovated to meet the area standard. No amount of staging can fix a property that misses the mark.
AVOID OVERPRICING
Overpricing to secure a sole mandate is the number one reason why a sale will stall. Present your client with two options: price A is the house as it stands with no effort made to improve its presentation. Price B is possible if the seller is willing to stage their home.
USE A HOME STAGER
Bring in an objective third-party professional instead of giving sellers negative feedback on their property yourself. A home stager is able to provide advice, rent furniture to ensure your seller’s property is ready to impress or source accessories. My fees start at R5,000 for a property report, and from R15,000 (flats) to R25,000 (houses) for furniture rental.
Words: Lucy Le Roux
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