Two of South Africa’s proptech leaders, Flow and Prop Data, have enhanced their existing integration to release the ultimate social media marketing tool for the property industry: Prop Data Fuel, powered by Flow.
You may be forgiven for thinking that TikTok is a fun, short video platform teens use to amuse themselves.
When the news broke on the 18th of January that South African proptech innovators Flow have secured $4.5million (+-R78 million) in funding, many property practitioners might have been excused for scratching their heads.
While record-low interest rate levels over the last two years helped give millions of new buyers a foothold in the South African residential property market, an upward trend in the rate, high annual inflation, record-high unemployment, an economy struggling to get back to pre-pandemic levels and the added strain of load shedding have seen the market slow significantly in the last few months.
Property Practitioners not only have a whole new set of laws and regulations to master with the new Property Practitioners Act, but in their marketing drives also need to get on top of their game when it comes to advertising and especially online marketing.
