
Customer experience: the future of rental asset management
What can rental asset managers do to make customers take notice of the value they add? The key lies in focusing on customer experience.

What can rental asset managers do to make customers take notice of the value they add? The key lies in focusing on customer experience.

The attitude of the local property industry to PropTech has changed significantly in recent years. We speak to local experts Sean Godoy, Johann van der Merwe, and Michelle Dickens to find out more.

WeconnectU reports that 82% of clients have seen improvements in their business’ compliance by using WeconnectU. A further 95% acknowledged improvements in their business’ manageability, while 81% experienced greater scalability and 72% experienced higher profits.

The unfortunate truth is that most of the effort property managers pour into their services is completely invisible to their clients. The results may be there, but without drawing specific attention to them and their influence on performance and/or risk, their value invariably flies under the radar.

Many property management business owners’ current fee model is not too different from the one they first started out with. However, is that the same competitive pricing techniques that were so important when building an initial client base are now effectively strangling these business’ ability to achieve their full potential.

The end of the year is inevitably chaotic, with countless distractions for hardworking property management business owners.

Property is one of the oldest and most successful long-term asset classes. It is also estimated to be responsible for as much as 10% to 20% of South Africa’s GDP, and was the single largest contributor to the GDP in Q1 2021.

Rental Management is a surprisingly simple name for what is actually a very complex job. From accounts to inspections and maintenance, to tenant vetting, leases, and compliance, rental managers manage so much more than just… well… rentals.

There is nothing worse than working day and night to deliver a quality service to your customers only to receive constant pushback over fees that barely cover your overheads.