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Ashley Larter

Seeff Hout Bay and Llandudno

Why did you decide to pursue a career in property?

I thoroughly enjoy and love interacting with people. I also enjoy liaising with clients and negotiating. And of course not being desk-bound all the time is a bonus.


What are the most enjoyable and the most challenging aspects of the job?

The most enjoyable aspect of my job is being able to present a stunning property to the market at a competitive price. The most challenging aspects are managing sellers’ expectations in a buoyant market and encouraging buyers to commit in a flat market.


What characteristics, in your opinion, make for a great estate agent / broker and why?

The ability to quickly and effectively create trusting relationships with clients. An agent must be eloquent, must be able to close deals and must have strong negotiating skills. An ability to process market information simply and to have a thorough knowledge of their area is also vital.


What are some of your career goals?

I would like to create clients for life, and in so doing I would like also to be the agent of choice for at least 50 clients by the end of 2016. I would like to help establish 40% market share in both Hout Bay and Llandudno for Seeff Properties and to sell between 12 and 15 homes annually.


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