Annika Lourens

Pam Golding Properties, White River


Why did you decide to pursue a career in property?

I decided to pursue a career in property because I enjoy meeting new people every day, and the property industry gives me independence and flexibility. A career in property gave me the opportunity to determine my own goals and my own success. I also learn something new every day. This career allows me to have more flexible times and to be with my family.


What are the most enjoyable and the most challenging aspects of the job?

The most enjoyable for me must be when I’ve found the perfect property for my buyer and also when I hand over the keys to the new owners, I just love seeing their happy faces and the children choosing their rooms. The most challenging for me would be to always  get the properties first and convert these to a sole mandate, and not always having a steady income. Another challenge is to always be prepared for deals that fall after you have worked really hard. I have come to realise that if you do not have very clear boundary lines in place, you lose focus on maintaining a balance between your personal time and your work time.


What characteristics, in your opinion, make for a great estate agent/broker and why?

I believe that the training and support we receive gives you the self confidence which impacts positively in negotiations with both buyers and sellers. It is important to always deal with sellers and buyers with the most respect and understand their needs. The most important characteristics are passion, consistency and the ability to listen. Always remember – never try to be someone you aren’t.


What are some of your career goals?

My goals for my future – I strive to be an agent in White River who has  a good reputation and is always giving good service; to grow with my business and always try and do the best I can every day. Pam Golding Properties is the best company to be part of and the support and training we get can only increase our goals for our career.


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