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Jawitz launches new brand campaign


Jawitz Properties recently premiered their new brand campaign #RealLifeRealEstate along with their new brand ambassador, football legend and previous Jawitz Properties client, Lucas Radebe.

According to Herschel Jawitz, CEO of Jawitz Properties, “South African residential property prices are dropping when adjusted for inflation and we’re seeing that it now takes on average a far longer period of time for a residential property to be sold. For Jawitz, homes are more than just inventory or stock, they represent memories of sellers and dreams for interested buyers. We are delighted to have Lucas on board, sharing his story, in order to encourage South Africans to share theirs”.

Lucas Radebe says, “I have stayed in many houses in my lifetime. From Diepkloof Zone 4 to Bophuthatswana, all the way to Elland Road in Leeds, but for me there will always only be one home – South Africa. Having had so many houses, I want to share my own trials and tribulations of my #RealLifeRealEstate journey. It was the authenticity of the campaign that lured me to this project as well as the rewards that are on offer to the average South African”, he continues.

WATCH: Listen to Lucas who tackled the emotionally-compelling story of ‘what makes a house a home’.

Says Herschell Jawitz: “You see, at Jawitz Properties, we know that our business is about much more than just property. It’s about people. It’s about being real with our clients. It’s about trust that is earned. It’s about how we play a part in our client’s real life journey.

“After all, for most people, property is the biggest single investment of their lives. Whether it’s your home or an investment, buying or selling involves big decisions. And for decisions like these, you need someone who’s as invested as you are.

“You need someone who understands real life, both your challenges and your hopes and dreams. Someone who will guide you each step of the way, offering real support and expert advice. We know that when it comes to your real estate journey, you need a real partner. And that’s just what we pride ourselves on being.

“A real partner that understands that your success is our success.”

Real Life. Real Estate

“The brand will be surprising and delighting fans this Festive Season with appliances, vouchers for home furnishings and even the possibility of contributing to rental and property upgrades for someone in need, through various regional radio campaigns”, concludes Jawitz.

An integrated social media campaign encourages South Africans to submit their #RealLifeRealEstate stories with @JawitzProp on Twitter, @Jawitz.Properties on Instagram, and via Facebook.

The campaign runs from 15 November 2018 to 28 February 2019.

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