MAIN IMAGE: Rudi Botha, CEO of BetterHome Group
BetterHome Group’s shareholding in Private Property has increased once again since the Group’s statement in August last year that it had increased its investment in and support for the platform in line with its mission of identifying, investing in and partnering with people and businesses that specialise in the home journey. This announcement further solidifies the Group’s expressed intention that the platform should be an open marketplace that creates opportunities for all industry stakeholders, thereby ensuring that all real estate professionals can continue to transact with more than one major portal in South Africa.
“Since our relationship with Private Property began in 2017, we have known that the business would be a key investment for our Group,” says Rudi Botha, CEO of BetterHome Group. “In our digitally driven world, most consumers start the home journey online, and as a business that is committed to inspiring home dreams and creating better lives for all South Africans, we want this journey to be a dream experience from the outset, so that consumers can enjoy the excitement of owning a home or realising their home dreams. An important part of meeting this strategic goal is ensuring that everyone on or involved in the home journey – buyers, sellers, renters, real estate professionals, developers, attorneys and the industry at large – has access to a world-class platform that operates as an open marketplace with lots of choice for both consumers and stakeholders in terms of products, suppliers and innovation,” he explains.
BetterHome Group shares the vision of the Private Property management team to grow the platform, develop its offering for clients, real estate professionals and developers, and ultimately, to turn Private Property into a serious competitor for the market.
“The Private Property management team has made a number of constructive changes to set the business up for greater success in the future. Aside from increasing operational efficiency and investing in employee development, is has also brought in industry experts with specialist skills to move the business forward. Private Property has always been a long-term investment for our Group and we are entirely committed to seeing the platform grow over time to ultimately compete successfully to ensure the sustainability of all stakeholders in the property market,” says Botha.
As the largest shareholder in Private Property, BetterHome Group has big dreams for the business and is looking forward to driving change that will benefit those engaging with the platform to buy, sell or rent a home, as well as real estate professionals and developers who rely on it to grow their businesses.
“We are pleased with the progress that has already been made with the platform and the direction in which it is headed. By ensuring that Private Property continues to deliver innovative products that add value to the home journey, we can help more South Africans achieve their home dreams. And with ‘home’ at the heart of our business and driving every decision we make as a Group – a focus shared by Private Property, which seeks to connect people at the heart of property – we are excited about what the future holds with a platform that attracts more consumers and advertisers and offers better solutions,” concludes Botha.
