Advertorial
amplifi is a digital advertising service designed to transform social media marketing campaigns into powerful lead generators for real estate agents, agencies and developers. Its advanced tools and techniques are delivering some hugely impressive results for clients across the country.
The exclusive partner of a world-leading AI technology company that has been developing and refining its solutions for over 11 years, amplifi creates and executes targeted social media campaigns that spotlight residential property listings, build brand awareness and trust, and showcase agency and developer successes to attract more customers. Its powerful AI tools then match these campaigns to the most effective social media platforms and promotes them locally and/or globally to achieve unmatched engagement and results – all without breaking the budget.
The case(s) for amplifi
amplifi may be a newcomer to the South African property industry, but it’s already proved that it delivers in terms of return on investment, time and time again.
In the town of Knysna in the Western Cape, for example, amplifi secured an extraordinary 36,352 views for a listing campaign created for a local agency. The campaign also directed 1,672 users to the agency’s website, generating 11 leads at a cost-effective R113 per lead.
amplifi is also attracting serious interest from developers. Two separate developments – one in Randburg and the other in Sedgefield – have experienced outstanding results. The Randburg development invested R15,000 over a period of four weeks and saw amplifi deliver 156,334 advertising views, 5,299 website visits, and 172 leads, which translated into an incredible 11 units sold.
In the case of the Sedgefield development, amplifi executed a three-week advertising campaign for a high-end property at a total cost of R3,000, which generated 31 leads at a highly economical R38 per lead. The campaign is ongoing.
amplifi is also delivering excellent results for developers targeting overseas clients – and the return on investment still makes sense in spite of the increased cost to reach this market. Two different listing campaigns directed at clients in Europe, for example, scored 16,506 and 13,590 total views respectively. And the longer the service was used, the more value it delivered in terms of total views and website visitors.
Harnessing the power of AI
Results like these are common with amplifi, which uses the most advanced AI tools and techniques to enhance efficiency through accuracy and ring-fence audiences according to the client’s requirements. And importantly, these audiences are unique to each client – they are never shared or sold on.
Then, there’s a real-time reporting tool that allows clients to instantly access comprehensive insights on key metrics, enabling them to track campaign performance and audience engagement. This empowers them to make informed decisions about their social media marketing campaigns based on up-to-the-minute data.
amplifi also directs all traffic to the client’s website where every interaction is tracked and scored, ensuring that it becomes better over time at finding the right buyers for the client’s properties.
Finally, the cost-effectiveness of amplifi compared to traditional advertising is remarkable. The service not only allows agents, agencies, and developers to manage their spend effectively but also presents them with the greatest possibilities for growth and lead generation, ensuring a real return on value.
In partnership with Private Property
Private Property and amplifi have teamed together to create an industry-leading product that enables agents, agencies and developers to enhance the promotion of their Private Property listings on the platform. In addition, amplifi seamlessly integrates with other websites and channels, allowing clients to advertise listings on their own branded assets for maximum exposure when used in conjunction with the Private Property platform.
To find out how you can increase your social media reach for business-boosting results, contact your Private Property relationship manager or visit https://amplifi.social/signup.
