LANCE COHEN

LANCE COHEN

SEEF ATLANTIC SEABOARD

What are your top three secrets to success?

If I told you the answer to that, they wouldn’t be secrets. No, honestly the first and most important one is honesty and integrity without trust there is nothing. Secondly hard work; don’t be afraid to knock on doors for hours. Thirdly, having lots of friends with lots of money who trust that you will not take advantage of them.

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

Try to stick to what you know best in life, which in my case is property rather than trying to be a jack of all trades instead of the master of one so that I could hold on to all the money I was going to make out of my success in property.

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

The most valuable business tool is an expansive network of people who could be prospective clients and a pair of takkies to knock on doors.

Do you remember the first property you sold? Please tell us about it.

The first property I sold was a house in Victoria, Johannesburg for R89 000 – what we called a renovator’s dream. I sat on a show day, had umpteen people there and sold it for more than the asking price.

What advice would you give to new kids on the block about making a success in their career in property?

Put in the time and effort, go cold canvassing, always be honest and don’t give up in a hurry. As the saying goes “if at first you don’t succeed, try, try again” and if you persevere, success will be within your reach.

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