Pam Golding Properties Southern Suburbs, Cape Town
What are your top three secrets to success?
Dedication, commitment and relationships – you need to go out of your way to make an impression.
What is the one thing you wish someone had taught you or told you when you first started out in property and why?
Personal sacrifices need to be made to give the best possible service to your clients, but it is worth it in the end. Always stick to the basics.
What is the most vital business tool that estate agents should have at their disposal in today’s market and why?
- Smartphones and laptops have changed the way real estate does business. We are more effective and can get information to clients a lot faster.
- Knowing your ‘farm area’, having accurate facts about your product and having passion and integrity.
Do you remember the first property you sold? Please tell us about it.
I remember the first property I ever sold back in 2004, I was so excited about it. It was listed with another agency but we worked in a system that we could take our buyers through and the commission would be split. In concluding this transaction I learnt that good negotiations skills are key. And knowing your values.
What advice would you give to new kids on the block about making a success in their career in property?
Be prepared to work hard, be passionate. Stick to the basics all the time. Get to know your farming area, be active in that community and you will be rewarded.
Always work with honesty and integrity.
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