Cathy Pretorius

What are your top three secrets to success?

I am passionate about my work and really care about my clients and strive to help them meet their needs. I always try and go the extra mile. I listen carefully, ask many questions and pick up on body language – even on what clients are not telling me. And I turn negatives into positives.

 

What is the one thing you wish someone had taught you or told you when you first started out in property and why?

How to handle disappointment and rejection and not take it personally. I try to see it as being one step closer to the next successful transaction.

 

What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

Knowledge. Use technology to stay up to date on stock, to communicate with clients and to constantly update yourself on market trends. Be eager to learn as much as you can about real estate, its legalities, its people and its properties.

 

Do you remember the first property you sold? Please tell us about it. 

During my first month at Pam Golding Properties my principal, Barbara Becker, asked me to take buyers to her listing as she could not make it to the appointment. The clients loved the townhouse, signed and bought. Years later, they sold through me.

 

What advice would you give to new kids on the block about making a success in their career in property?

Persevere, work hard and be determined to succeed. Keep in contact with friends and clients and watch your business grow. Always be alert to opportunities and be prepared to learn every day.

 

 

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