Sonja Cilliers

Huizemark Rustenburg


What are your top three secrets to success?

I work fast, am responsive and always get back to my clients, even if I can’t give them good news. We live in a world where good service is scarce and most definitely something a customer deserves. We make a good living out of the industry; we should respect the people that make sure we get paid and grant them impeccable service – this is what differentiates one agent from another. Be presentable. Dress well, keep your car clean. If you’re a neat person, people tend to trust you and believe in you more. Remember, for example, that they drive with you in your car when you view properties. A car that reeks of cigarettes and with clutter all around must certainly say something about the way you feel about your job. Be on time. Time is against us all. We have to appreciate our clients’ time and never be late for our appointments.


What is the one thing you wish someone had taught you or told you when you first started out in property and why?

That the principle of “Rome wasn’t built in a day” is something that applies to this industry. It takes time and the gaining of valuable experience doesn’t happen in one month. You have to go through the ups and downs in order to fully understand the property industry as a whole. Only then do you start reaping the benefits. Selling property is not a quick fix; you have to be in it to win it, otherwise you’re fooling yourself.


What is the most vital business tool that estate agents should have at their disposal in today’s market and why?

An iPhone and tablet. I don’t know what we did without the internet, social media and emails. Everything can happen with a click of a button and the world is your oyster. Utilise it for your own benefit. There are no excuses for not being responsive.


Do you remember the first property you sold? Please tell us about it.

Yes! I was fortunate that it happened in the first month and I was able to take full commission on that transaction. I quickly realised after the first one that it isn’t as easy as that, but it was a great experience!


What advice would you give to new kids on the block about making a success in their career in property?

Be someone who answers your phone. Get back to your clients. Do what you promise to do. You are in this business as someone to be reckoned with and someone who people can trust. It goes a long way. You want people to make you their preferred contact − give them reason to!


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