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Business success is based on hard work, sound marketing and good follow-up, whereby clients cannot fleetingly pass through the door, forgotten after the paperwork is signed. This approach has served Realty1 Lynnwood principal and franchisees Willem and Letsie Coetzee for more than 20 years, earning them professional and personal accolades.
Says Willem: “Marketing is critical but taking care of clients, such as calling them for their birthdays, is the personal touch that keeps a business relevant in tough economic times.” Thanks to this philosophy, the couple walked away with IEASA’s awards for Top Realtor and Top Principal for the Northern Region several times. Willem has been Realty1’s top national agent for a decade.
Says Willem: “Selling older properties (Lynnwood is a long-established suburb with homes of 40 years to 55 years old) requires different skills to selling the newer ones. It demands showing clients the potential an older home can have and how the house can be modernised to today’s lifestyles, expanding minds to a new vision.”
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