MAIN IMAGE: Paul Stevens, CEO of Just Property
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In the dynamic world of real estate, market fluctuations are inevitable. Economic shifts, political changes, and evolving client behaviours can test even the most seasoned property professionals. Yet, amidst these challenges, resilience remains the cornerstone of sustained success. As Paul Stevens, CEO of Just Property, notes, “We are moving into an ideal property investment cycle. With optimism and strategic planning, there’s much to look forward to.”
How can property practitioners build resilience?
Embrace economic indicators
Understanding and anticipating economic trends is crucial. Recent data indicates a positive shift: inflation has declined from 3.2% to 2.7% in 2025, prompting the South African Reserve Bank to lower interest rates. Even if there is no further reduction in interest rates in 2025, the already lowered interest rates are easing financial pressures and boosting market activity.
Diversify income streams
Relying solely on property sales can be precarious during challenging market times. Expanding services to include rental management and procurement can provide alternative revenue sources and ensure that the property practitioner is consistently earning an income, even if the sales are taking longer to close. Paul Stevens highlights the resilience of the rental market, noting, “The rental market continues to provide opportunities, especially in high-demand areas like Gauteng and the Western Cape.”
Invest in continuous learning
The property landscape is ever-evolving. Staying updated with the latest market trends, technological advancements, and regulatory changes is essential. Engaging in professional development courses, attending industry seminars, and networking with peers can enhance your adaptability and expertise and ensure that the consistency needed to be successful in the industry is constantly being fed.
Prioritise client relationships
In challenging times, trust becomes paramount. Maintaining transparent communication, providing timely updates, and offering personalised solutions can strengthen client relationships. Make sure to touch base with past clients on a quarterly basis, ensure that you are targeting the correct group of potential sellers and landlords, refine your marketing skills with tenants and buyers and always ensure that your day-to-day activities include being visible in your market through digital, print and community marketing activities.
Leverage technological tools
Digital platforms have transformed property marketing and client engagement. Utilising social media can enhance property visibility and attract a broader audience. Embracing technology not only streamlines operations but also positions you as a forward-thinking professional.
Adapt to market demands
Flexibility is key to resilience. Recognising and responding to shifting buyer and tenant preferences, such as a growing demand for security estates and sectional-title properties, can open new avenues. As a property practitioner, using the tools that your office has, it is vital that you understand what types of properties are in demand and build your portfolio around those needs. In a market where double the number of viewings is needed to close the same number of deals, it is imperative that you use your time wisely.
Maintain financial prudence
Sound financial management ensures sustainability. Regularly review your personal budget if you are a property professional or your business budget if you are a business owner. Furthermore, controlling expenses and setting aside reserves can provide a buffer during lean periods. Planning for contingencies safeguards you against unforeseen challenges.
Foster a supportive network
Building relationships with fellow professionals, mentors, and industry associations can offer support, insights, and opportunities. Collaborative efforts and shared experiences can provide fresh perspectives and innovative solutions. This is where a strong and supportive head office team will ensure that either you, as the business owner, or as a property practitioner, are continuously supported in your day-to-day operations, as well as helping you find innovative solutions to your market conditions.
Stay informed on policy changes
Government policies and regulations significantly impact the property sector. Keeping abreast of legislative developments, zoning laws, and tax implications enables proactive decision-making and compliance. This type of information can also be used as a touch base point with your market. The property practitioner offering sound advice to their market will far outweigh one that is purely seeking listings.
Cultivating a positive mindset
Resilience is as much about mindset as it is about strategy. Embracing challenges as opportunities for growth, maintaining optimism, and celebrating small victories can bolster morale and drive perseverance. As Paul Stevens reflects, “Just Property is fortunate to have a resilient business model in many ways.”
Navigating a challenging property market demands adaptability, foresight, and unwavering commitment. By embracing economic insights, diversifying services, and fostering strong client relationships, property professionals can not only withstand market fluctuations but also thrive amidst them. As the landscape evolves, resilience remains the bedrock upon which lasting success is built.
